Own a category on the world stage

How can my organisation partner with the 2029 Golden Shears World Championships?

Partnerships range from a single bespoke Principal Partnership to Major, Supporting and Official Supplier levels, plus industry, government, destination and media categories. Every partnership is shaped around your objectives — start with the enquiry form below and the partnerships team will be in touch.

Why this matters

A captive, high-intent audience across a proposed three-week festival — the people who shape the wool economy: producers and processors, government and industry, families and international visitors — alongside a media audience that extends far beyond the shed.

Planning projections anticipate 40,000+ attendees across the festival program, 30+ competing nations, millions in broadcast, livestream, digital and press reach, and more than $10 million in regional economic impact. Projections, not confirmed outcomes.

Partnership benefits

What partnership delivers

Brand visibility

Premium placement across broadcast, livestream, print, digital and on-ground activation throughout the festival.

Industry leadership

Align your brand with excellence, innovation and the future of the global wool industry.

Community impact

Support skills, youth engagement and workforce renewal that strengthen regional Australia.

Business development

Direct engagement with producers, processors, trainers and decision-makers across the sector.

VIP experiences

Headline hospitality, gala access and money-can't-buy moments for your guests and clients.

Media opportunities

National and international coverage, storytelling and content that reaches new audiences.

Partnership levels

Investment opportunities

Four levels of involvement, each a distinct commercial platform — from a single principal alliance to focused industry support. Compare visibility, activation, hospitality and legacy below.

Every partnership is bespoke — shaped around your objectives, audience and legacy. Investment levels are shared in conversation; indicative figures are enabled by organisers only when appropriate. Additional categories are also recognised: Industry, Government, Destination and Media Partners.

Partnership information

Take the detail to your board

Download the partnership information pack for the full opportunity, audience and benefit detail.

Download Partnership Information (PDF)

Asset required: upload the approved partnership PDF to /downloads/gswc2029-partnership-information.pdf.

Partner enquiry

Start the conversation

Tell us where your organisation wants to be in 2029. The partnerships team responds to every enquiry.

Partnership interests

Thank you — your enquiry is with the partnerships team. Expect a personal reply, not an autoresponder.